Privacy & Cookie Policy

Last updated:

1. Who we are

GMQ Stone London Ltd is the data controller for personal data collected through this website. Our contact details are:

2. What we collect

We may collect the following personal data:

  • Contact and project details you send us through our quote or contact form, or by phone or email — including your name, email address, phone number, address, project details, and any photos you share.
  • Website usage data collected by Google Analytics if you accept analytics cookies — including pages viewed, device and browser type, approximate location, and how you arrived at our site.

3. How we use it and our lawful basis

  • To reply to enquiries and prepare quotes — steps before entering a contract / legitimate interests.
  • To carry out and invoice work — contract.
  • To keep business and tax records — legal obligation.
  • To improve our website using analytics data — consent (analytics cookies are only set if you click Accept).

We do not sell your data or use it for third-party marketing.

4. Who we share it with

We share data only where necessary:

  • Our website host and email provider (to operate the site and receive messages).
  • Google Analytics — Google may process data outside the UK under appropriate safeguards (Standard Contractual Clauses).
  • Our accountants, where needed for business and tax records.

5. How long we keep it

  • Enquiries that do not proceed — up to 2 years.
  • Customer and job records — 6 years for tax purposes.
  • Google Analytics data — 14 months (as set in our GA4 property).

6. Cookies

We only set Google Analytics cookies (_ga, _ga_*) if you click Accept on our cookie banner. You can change your choice at any time using the Cookie settings link in the footer or by clearing cookies in your browser.

7. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate data.
  • Ask us to delete your data (where we are not required to keep it).
  • Object to or restrict how we use your data.
  • Withdraw consent at any time (for analytics cookies).

To exercise any of these rights, email us at info@gmqstone.co.uk. You also have the right to complain to the Information Commissioner's Office (ico.org.uk). ico.org.uk

8. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Last updated: 17 October 2026.